Michelangelo’s David has been under a Missoni makeover operated by dEmo Artist for Madrid’s Fashion’s Night Out; teddies became gigantic, and cockerels shined in gold – We decided to understand how such a great artist finds his inspirations and how he translates them into work of arts.
The first reaction I get is a smile[…] then it is all about going beyond this playful appeal and catching the serious message.
FS: You say that a sculpture is not a simple object and that it is meant to give some food for thoughts – What are you questioning through your creations?
dEmo: I encourage the viewer to go beyond the first impression and to interpret. When discovering my sculptures one must try to understand a message that is why it is an invitation to think. Take my yellow ducks that were swimming in Madrid’s fountains during La Noche en Blanco event, they were meant to induce a reaction, it was a call for the attendees to pay attention to nature to what was surrounding them.
It was the same idea that I tried to convey with my car installation where the collusion of machines was a way to show how we are wasting our space and how mechanisation is ruling the world we live in. Usually, the first reaction I get is a smile because of the gamy aspect of my sculptures then it is all about going beyond this playful appeal and catching the serious message.
The setting is essential; the whole conversation with the viewer depends on the duality created by an unexpected item in a known or commonplace.
FS: Many of your sculptures are external installations – what is your affinity with the environment and how do you use it to best represent your work?
dEmo: Though I never conceive my work with a specific location in mind, I’ve always said that my sculptures reach maturity when they are shown in public spaces. The set creates the drama that is needed to provoke reactions.
FS: Does an artist need to be a philosopher as well or are the two intertwined?
dEmo: An artist does not have to be a philosopher but has to be able to pay attention to the world around and have a certain sensibility to consider certain things, to perceive hidden meanings and to find a suitable way to communicate.
FS: How do your sculptures reflect your view on politics?
dEmo: My work is an invitation in itself to consider a certain issue; usually it is about how our modern society that is supposed to promote wellbeing is actually contributing to destroy the planet.
FS: Where do you get your inspirations?
dEmo: I follow my observations. Something as simple as a domestic table can be full of codes to me. I recently created a table with a huge baroque pedestal and engraved a call for help: “I go hungry”. I like to surprise.
FS: How important is academic knowledge for an artistic career?
dEmo: Studies in Fine Arts can be useful in order to provide students with technical knowledge, but it doesn’t mean they will end up being an artist. Being surrounded with people who share the same passion and interests as you – from teachers to other students – is very important. Devotion and hard work are essential to understand oneself and to be able to translate one’s sensations.
FS: How did you discover your own signature style?
dEmo: I started to draw very young and discovered that reviewing the world in 2 dimensions was not entirely satisfying so I decided to work with volumes. I have conceived a doll with wharves, nuts and tweezers and, in a way, that toy became my first moulded creation. From this moment the real dEmo was alive.
FS: In today’s Internet era, what is the purpose of art exhibitions?
dEmo: New technologies have opened new routes for artists to reach their audience, however, to me the real experience of standing in front of a sculpture is fundamental, for It is the most complete and true way to interact with art.
Young artists should fight for their own artistic vision and persevere.
FS: What would your advice to young artists who would like to be recognised for their innovative talent?
dEmo: You need to remain true to yourself and to not get too much influenced by others’ opinions. Young artists should fight for their own artistic vision and persevere.
FS: If you were given the word FashionSalade and asked to create a piec
e of sculpture, what would it look like?
dEmo: A heart made of stars.